Righteous Felon names Mondelēz veteran Cristina Marinucci chief commercial officer

Righteous Felon Craft Jerky has appointed Cristina Marinucci as chief commercial officer, effective Aug. 10, 2026, as the company pushes national expansion and builds a unified commercial growth engine. Marinucci brings nearly 25 years of CPG experience from Mondelēz, PepsiCo, Mars, Reckitt and Johnson & Johnson’s consumer health business.

Why it matters: - Righteous Felon is adding senior commercial firepower as it scales past $100 million in annual retail sales and expands nationally. - The hire is designed to connect sales, marketing, insights, retail media, e-commerce and innovation under one operating model. - The move also signals the company’s push to strengthen its position as a challenger brand in snacking.

What happened: - Righteous Felon Craft Jerky appointed Cristina Marinucci as chief commercial officer, effective Aug. 10, 2026. - Marinucci joins from Mondelēz International, where she was global vice president of growth and omni commercial insights. - Her prior role focused on connecting consumer, shopper and category insights to commercial decisions across global markets. - She previously served as Mondelēz’s global head of shopper insights and analytics.

The details: - Marinucci has nearly 25 years of consumer packaged goods experience. - Her background includes leadership roles at Johnson & Johnson’s consumer health business, now Kenvue, Reckitt, Mars and PepsiCo. - Her experience spans sales, marketing, insights, analytics and strategy across major retail channels. - Her industry recognition includes the Path to Purchase Institute’s Women of Excellence Award for Industry Impact and The Lead’s Direct 60. - Marinucci is also a frequent speaker at CES, Groceryshop and Shoptalk. - She co-hosts SHeCOMMERCE, a business podcast focused on commerce and women in the industry. - At Righteous Felon, Marinucci will lead sales, marketing, consumer insights, category strategy, retail media, e-commerce and innovation. - She will be responsible for unifying the company’s commercial strategy into a single operating model. - Righteous Felon says the appointment supports near-term retail performance and long-term enterprise value creation. - The company also said it serves about 170,000 servings per day across national retail, e-commerce and specialty channels. - Righteous Felon was founded in 2013 and is headquartered in West Chester, Pennsylvania. - The company makes high-protein, low-sugar snacks with clean ingredients. - Righteous Felon earned No. 942 on the 2026 Inc. 5000 list, up from No. 1,316 in 2025. - Earlier in 2026, the company added Tyler Kramp to lead finance and Steve Groff to lead product and manufacturing.

Between the lines: - The hire suggests Righteous Felon is moving from founder-led growth to a more formal commercial structure. - Marinucci’s background in omni-commerce and shopper insights fits a brand trying to grow across both retail and digital channels. - The leadership additions point to a broader buildout ahead of national scale, not just a single executive change.

What's next: - Marinucci will work with Righteous Felon’s leadership team to integrate sales, marketing, insights, innovation and retail execution. - The company expects that integration to accelerate retail performance and support future growth. - Righteous Felon said it plans to keep expanding nationally as it builds for its next stage of scale. - More information is available on Righteous Felon’s website.