Ballantine Digital and MANTEC set AI search webinar for manufacturers

Ballantine Digital Managing Partner Ryan Coté will lead a free MANTEC webinar on Nov. 11, 2026, focused on how manufacturers can get cited, mentioned and recommended in AI-powered search. The session comes as tools like ChatGPT, Google AI and Perplexity reshape how buyers research and choose suppliers.

Why it matters: - AI-powered search is becoming a new discovery channel for manufacturers. - Businesses that show up in ChatGPT, Google AI and Perplexity may have a better shot at reaching buyers earlier in the research process. - The webinar is aimed at helping manufacturers assess and improve their visibility in those systems.

What happened: - Ballantine Digital Managing Partner Ryan Coté will present a free webinar hosted by MANTEC on Nov. 11, 2026. - The virtual session runs from 11:00 a.m. to 12:00 p.m. EST. - The webinar is titled “Winning AI Search: How Manufacturers Can Get Cited, Mentioned, and Recommended.” - Registration is open now through MANTEC.

The details: - Coté will outline how Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) can support AI search visibility. - The webinar will cover website structure and technical optimization. - It will also address answer-ready content that responds to customer questions. - Other topics include topical authority and industry expertise. - The session will include schema markup and structured data. - Coté will also cover online reviews, backlinks and external brand mentions. - Attendees will learn how to evaluate current AI search visibility. - The webinar aims to give manufacturers a framework for prioritizing improvements to online visibility.

Between the lines: - The event reflects a broader shift in how manufacturers need to market themselves as traditional search and AI-assisted discovery overlap. - MANTEC’s role suggests regional manufacturing groups are starting to treat AI search optimization as a practical business issue, not just a marketing trend. - Coté’s focus on GEO and AEO points to an emerging playbook for brands that want to be surfaced by AI tools, not just ranked by search engines.

What's next: - Manufacturers and industrial professionals can register for the webinar on MANTEC’s website. - Coté is expected to share tactics attendees can apply after the session to improve AI search visibility. - MANTEC will continue serving manufacturers throughout South Central Pennsylvania through its productivity, competitiveness and operational performance resources.

The bottom line: - Manufacturers now have a direct opportunity to learn how to adapt their digital presence for AI search before the channel becomes even more crowded.